December 17, 2010 | BusinessWire | Original Article

impreMedia Launches Ground Breaking Series “The Future is Now/El futuro es ahora”

LOS ANGELES--(BUSINESS WIRE)--impreMedia, the leading Hispanic news and information company, is launching a unique, bilingual series entitled ‘The Future is Now / El Futuro es Ahora’. While the series centers on the release of the 2010 Census data, it is set to give America a new perspective of Latinos. The series captures unique content, statistics and profiles of the impact Latinos are having on this country.

“The series, ‘The Future is Now/El Futuro es Ahora’ will be eye-opening not only for our community but for the nation at large.”

The ‘The Future is Now / El Futuro es Ahora’, kicks off today with an overview of the 2010 Census and what experts are predicting the Census data will show. The first release of the 2010 Census data is scheduled to be public before the end of the year. Beginning in January, a weekly editorial series will focus on a different state and the influence Latinos are having on that state. The editorial series is a collaboration between all of its brands, La Opinión (Los Angeles), El Diario/La Prensa (New York), RUMBO (Houston), La Raza (Chicago), El Mensajero (San Francisco), La Prensa (Orlando) and In conjunction with the editorial series, an interactive site will give audiences access to interviews, statistics, geographical information, photos, and videos of Hispanics across America.

“Latinos have made significant achievements in our society and this series will showcase how their contributions are forever changing the fabric of America” stated Monica Lozano, CEO of impreMedia. “The series, ‘The Future is Now/El Futuro es Ahora’ will be eye-opening not only for our community but for the nation at large.”

According the report, ‘2010 Hispanic America’, by Advertising Age, the 2010 Census is expected to report that 1 in 6 Americans are Hispanic, or 16%. Furthermore, it will show the contrast in the population growth rates over the past decade between Hispanics, a stunning 42%, and non Hispanics, only 5%. Lastly, and of utmost importance to companies across America is how Latinos will be driving purchases today. Large numbers of Latino households are entering their peak earning years, 45-54; in contrast, the number of non Hispanic households in their peak earning years is actually decreasing, often referred to as the ‘Graying America’.

In addition to the editorial coverage, a documentary video will also be released capturing the changes and impacts of the Hispanic American Cultural landscape. The video will bring together Hispanics from different cultural backgrounds and bring to light a new definition of Latinos in America. The documentary invites audiences to become part of a movement that ‘The Future is Now/El Futuro es Ahora.’